Why We Started

It all began with a simple question: Why do kids need to wear stiff, fancy clothes to “dress up”? Why can’t  there be outfits that feel just as right for birthday parties as they do for playdates or a visit to Nani’s house? Why can’t dressing up start with comfort? We couldn’t find clothes like that. Clothes that were joyful but not loud, soft but not shapeless, playful but still practical. So, we decided to make them ourselves.

What We Make

At Little Imli, every piece begins with comfort — soft, breathable cotton that lets little ones stretch, nap, run, and play without a fuss.Our prints are made in-house: cheerful, bright, and full of personality — made to match the little bursts of joy kids naturally carry.And our silhouettes? Roomy, easy, and no-frills — because dressing up should never get in the way of being a kid.

Our Belief

We believe kids deserve clothes that match their vibe — fun, vibrant, and thoughtfully made for comfort.These are everyday clothes that feel a little dressy — the kind you can wear to a playdate, a family lunch, or a casual birthday party… and still want to nap in after. Low-maintenance, high on repeat wear, and full of joy — these are the new colorful
staples. Made to be worn often, loved hard, and passed on.